As the digital marketing space grows increasingly crowded, more and more direct-to-consumer and e-commerce brands are turning to organic content to grow their online presence. With everyone else trying to boost their rankings and sinking some serious budget into their SEO efforts, how can you go the extra mile to break through the clutter? Below,…
C-POP Content Marketing Blog
Content marketing strategies and tips that drive results
Category: Content marketing
8 Blog Best Practices to Up Your SEO Game in 2022
2021 was yet another crazy year in the digital marketing world. Thanks to the pandemic-fueled eCommerce boom, it seemed like every brand and their brother was online trying to drive traffic. 2022 promises to be another big year for digital marketing, and with 53 percent of web traffic coming from organic traffic, you can bet…
6 Content Workflow Best Practices to Increase Your Content Production
Looking to increase your content production, or just want to make your content team more efficient? Let’s talk about your content workflow. If you’re falling behind on deadlines or you’re not able to publish at the cadence you want to, ironing out your content workflow can make all the difference. Back when I used to…
SEO Content Writing Checklist: Don’t Hit Publish Before You Read This List
Want to know what it really takes to get your content to the top of Google? This SEO content writing checklist contains our favorite organic content must-haves all in one place. This checklist is great if: You’re new to writing SEO-friendly blog posts and looking for a guide as you get started You want to…
How to Write a Click-Worthy Meta Title and Meta Description for SEO
So you did your research, picked a great topic your audience will be dying to know about, carefully selected your keywords, and wrote an engaging blog post that thoroughly covers everything your readers need to know about the subject. You would think that would be enough, right? Well actually … there are a couple more…
How to Optimize Content for SEO in 9 Steps
Looking to increase SEO rankings? One of the easiest strategies is to optimize the content you already have at your disposal — whether you’ve already published it or not. All it takes is brushing up on your SEO content writing skills, and a little time. In this article, I’ve laid out some steps for optimizing…
17 Ingredients of a Killer Content Brief
There’s nothing worse as an editor or content manager than having to review a piece of content that misses the mark, especially when you have a hard deadline coming up quickly. But what if I told you there was a sure-fire way to avoid bummers like this by just putting in a little bit of…
How to Perform a DIY Content Strategy for Your Blog
Are you thinking about starting a blog or investing in more content for your already existing blog? Awesome. *Does happy dance.* But pause right there. As promising as blog content is for growing your business, it’s something you don’t want to dive into blind — or you could potentially be wasting your time and resources.…
12 Blog Best Practices to Stand Out from the Clutter
As much as we wish we could get around it, the fact remains that producing high-quality content is the only way to differentiate your brand and increase your SEO rankings. Just as with the experience you deliver, your content needs to go above and beyond, wildly surpassing your readers’ expectations so that they’re compelled to…
8 Essential Elements of an Editorial Style Guide
Whether you’re looking to take your blog to the next level or you’re just getting started, an editorial guide is key for any content marketing enterprise. You might be under the impression that your blog is too small to warrant such a guide, or that it’s best to save it for later after you’ve gotten…